Hyundaicards marketing strategy harvard case solution. How could hyundaicard, a market follower, successfully position itself as a market leader. Marketing strategies of hyundai by ishaan jain on prezi. Could hyundaicards marketing strategy keep enhancing its competitive edge in the market. The strategy has led to great success, hyundai card received a number one ranking in the korea s national customer satisfaction. The companys powerful competitive edge comes from not only a differentiated business model, but its creative marketing strategy that puts its. Hyundaicard marketing strategy essay 1964 words cram. Its customer segmentation strategy focused on its customer needs. Hyundaicard need to be credit card brand that customers would recommend to their friends most. Hyundai recognises the potential of promotional activities and hence has always gone for different and varied marketing strategies to create positive brand awareness. Hyundai card marketing strategy customer segmentation hyundai card segmetation before 2012 hyundai card segmetation after 2012 9.
In year 2012, company started a brand campaign globally that emphasised on its modern premium thinking process. The secondary consumer target is college students who need style and speed. Its creative business model forecasted hyundaicard holders would be. Findings the choice of branding strategy is determined in the conditions under study by five antecedent factors and three moderating variables, which are expressed as a visual model. The strategy has led to great success, hyundai card received a number one ranking in the koreas national customer satisfaction index.
Hyundai s automated car strategy prioritizes cost and realistic timing. Hyundai card marketing strategy promotion development the go liverpool project. Marketing strategies of hyundai in india target markets. Product and brand building strategies a study of hyundai. To accomplish this, hyundaicard marketing has several strategies they could take in order to try to achieve their goal. Hyundai has sound strategy to succeed in luxury market. Introduction hyundai cards, sponsored by hyundai kia automotive group. Hyundai capital, was deep in discussion with general electrics bernard van bunnik, deputy ceo and ge board. Marketing strategyhyundaicards marketing strategy case. Hyundaicard entered the korean credit card industry in 1999.
Forbes takes privacy seriously and is committed to transparency. Companys strategy focus is to have a diversified and stable funding portfolio. Hyundai card case study credit card credit finance. Its creative business model forecasted hyundaicard holders would be pre.
Hyundai card presentation marketing strategy strategic. Hyundaicards marketing strategy management study cases. Three new video ads from hyundai agency innoceans canadian office launched this week. This statistic shows hyundai cards market share based on retail credit purchase in south korea from 2012 to 2016. Hyundaicard had difficulty relating its creative business model to the strong personas of the leading players in the credit card industry. Hyundai credit considered that al most all card players must have a similar plan of focusing their marketing efforts on small business clients, but.
Essay about hyundai cards marketing strategy 2311 words. Loreal chaired professor of marketing innovation and creativity at insead. Chapter5 marketing strategies of maruti suzuki india limited and hyundai motor india limited this chapter involves the study of marketing strategies of maruti suzuki india limited and hyundai motors india limited. Introduction hyundai motor vietnam hmv founded in march 2006 and, hyundai motor company which is one of the world leading automobile manufacturers in south korea has appointed hmv as the official distributor of products for cars of hyundai brand in vietnam market. Pdf a case study on winwin marketing strategy making project. Hyundai cards marketing strategy essay 2310 words cram. Currently they are an established credit card provider, but there are other companies that hold more market share. Hyundai card marketing strategy e crm design and gui upgrade online themed malls collaborative fil tering 10. The korean credit card market has experienced a period of overheating due to a rapid expansion in the number of cards, reduced standards for issuing cards, etc.
Case description of hyundaicards marketing strategy case study. Managed telemarketers to get new membership good relationship with partners from other industries such as samsung electronics, kt telecom, soil, korean airline, etc. Hyundaicard focused on its customer needs, developed new credit card products, and provided different online marketing campaigns. Case analysis for hyundai card free essays, term papers. The automobile industry in india is the eleventh largest in the world with an annual production of approximately two million units. The primary consumer target is middle to upper income professionals, who need value for their money and comfortable ride in city conditions. Hyundai canada adopts modern premium global positioning. Competitive strategies of hyundai card by gahee yoon on prezi. Hyundai capital, was deep in discussion with general.
Hyundaicards marketing strategy case study solution, hyundaicards marketing strategy case study analysis, subjects covered consumer marketing credit cards market analysis market segmentation marketing management by chan soo park, ronald d. Hyundai cards marketing strategy 2311 words bartleby. Hyundai motor group prepared a long term strategy to enter into credit card industry. You can order hyundaicards marketing strategy marketing strategy case study solution with us at fern fort university.
Pdf a case study on winwin marketing strategy making. Hyundaicard was the top among its competitors in credit card industry. Write a full case analysis hyundaicards marketing strategy all. Focusing mainly on digital channels, the car company targets the generation ioniq.
Hyundai card marketing strategy strategic management credit. Hyundai s globalization strategy at the end of the 1990s that has been primarily built by global top. Hyundai card lifecapitalcommercial marketing manager. Hyundai card hangul is a credit card company under hyundai motor group. Case solution for hyundaicards marketing strategy case. Hyundaicards marketing strategy case solution and analysis. Hyundaicards marketing strategy 10 steps case study. This essay is a case study for hyundaicard marketing strategy. Hyundai motor group acquired diners card as a subsidiary and changed the cards name in 2001 to hyundai card.
Hyundai card history hyundai entered competitive south korea credit card industry. Jaewoo reported the marketing strategies to ted chung, president of hyundaicard. Gahee yoon competitive advantages of what made hyundai card no. Hyundaicard plans to enter into various international markets. Hyundai motor company offers a diversified portfolio of cars ranging from hatchbacks to sedans to suvs, which are covered under the products of the marketing mix of hyundai. In aug 2005 hyundaicard established a strategic alliance with ge consumer finance. Hyundai has sound strategy to succeed in luxury market, but new genesis brand will need time to grow stephanie brinley former contributor opinions. The product strategy and mix in hyundai marketing strategy can be explained as follows. Hyundai outlines the social strategy driving its latest new car launch cmo dean evans shares how the carmaker builds out its social campaigns and offers insight on hyundai. Promotion hyundaicard need to be credit card brand that customers would recommend to their friends most. Hyundaicard company was established in 1999 after the hyundai kia automotive group acquired diners card, which was the first company to release into the market a general purpose credit card. The strategy followed by hyundai card for marketing. Many people and analysts say that the most efficient strategy of hyundai card s success was innovative design.
Hyundai is also implementing a new marketing strategy around the new vehicle family. Besides doing penetration via television and radio media, hyundai card need to develop marketing strategy by wordofmouth and improve its online marketing strategy. The company provides credit card products and services to its customers in korea. Marketing strategies of both the companies has been carried out by considering few parameters like brand positioning. Hyundai marketing strategy is differentiated marketing. Developed preusage point marketing strategies in electronics market. Marketing strategy includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation. Selected as koreas most respected enterprise established strategic alliance with ge consumer finance.
In 2009, hyundaicards vicepresident of marketing jaewoo park met with several other marketing managers to discuss new strategies for the hyundaicard in korea. Hyundai card, the south korean credit card company and part of the hyundai motor group, recently announced its partnership with personetics to deliver financial datadriven personalized insights and advice to its credit card users. Marketing mix of hyundai motors hyundai motors marketing mix. Hyundaicard marketing strategy 1959 words bartleby. Could hyundaicards marketing strategy keep enhancing its competitive edge in. The specific case dictate the exact format for the case study analysis. Finding a balance between regional relevance and global branding hyundai canada has unveiled a new campaign that brings its marketing in line with its modern premium global positioning. Hyundaicard, sponsored by hyundai kia automotive group, was established in 1999. In 2001, hyundai card had the worst performance in the industry. The case presents a description of the jv between ge money and hyundai card hyundai capital from its inception through 2006 when the ventures success in korea led to thoughts of international expansion, raising the question of how the entity should be branded. Hyundai card marketing strategy strategic management. Hyundai motors have created a customercentric smart service which is helping it in increasing the credibility and efficiency in the aftersales service. Park, jeongeun, sungho lee, choonwoo lee, and young yang 2010, a case study on winwin marketing strategy making project of hyundai card company. Hyundais automated car strategy prioritizes cost forbes.
We write unique marketing strategy case solution for each hbr case study with no plagiarism. So the next part of my plan was to increase everybodys salary by 10 percent. Marketing strategy of hyundai motors hyundai motors. Hyundaicards marketing strategy case analysis, hyundaicards marketing strategy case study solution, hyundaicards marketing strategy xls file, hyundaicards marketing strategy excel file, subjects covered consumer marketing credit cards market analysis market segmentation marketing management by chan soo park, ronald d. The marketing approach includes a digital hub, compatible with different. With the emphasis on market segmentation based on different groups of card holders, utilizing clients card usage data, it has led to the unique customized service via alphabet card marketing activities. Hyundai card marketing strategy free download as word doc. They entered into the competitive korean credit card industry in the year 1999 as hyundai m card. One strategy hyundaicard could take would be to revamp their customer base within s. So, hyundaicards largest shareholders became hyundai motor 31,6% and ge consumer finance 43%.
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